Watad was proud to have been entrusted with planning and carrying out a vital event that focussed on Omani human resource wealth. The Ithraa Discussions, held at the Diplomatic Club as part of the Labour Market Efficiency workshop, were focused on globalization of the economy, shifts in demographics, skills, talent, education and training.
Watad grasped the event’s goal well and set about its job of making it a resounding success. Watad’s scope of work included:
Event planning and management
For the event to have desired impact, it was imperative to understand its nature, the subject experts and the overall impact of their vision on the nation. This set the tone of Watad’s preparations. The overall event atmosphere and every detail associated with it had to reflect in the ambience and this was successfully achieved by the Watad team.
Stage design and set-up
Since it was a discussion, Watad knew that the focus should remain on the speakers. It created a small stage for panelists to put forth their points. The seating arrangement was done in a manner that all attendees could access what the speakers were saying.
Print and digital marketing collaterals
Watad created a simple, yet succinct marketing collaterals without taking the focus away from the real crux. The themes were subtle, but the content was kept highly impactful.
PR and media liaison
Watad ensured maximum coverage of the event through traditional and digital media channels by creating and distributing PRs, sending out media invites, following up on coverage etc.
ClientIthraaServicesAV installation, Content creation, Ushers supply, Print production, Chief guest trophy design and production, Event coverage, Venue finding, Venue management, Event managementYear2016