When Watad heard the client brief, it right away knew what had to be done. The new outlet was a young, fresh and exciting venture. Thus, the opening ceremony too, had to reflect the essence of the business. Watad worked to add the patronage of popular Omani actress Buthaina Al Raisi for the ceremony. Her acceptance to be the guest of honour added charm to the ceremony and all guests were thrilled by her gracious presence.
Watad worked on:
Event Planning and Management
Watad minutely planned the event, its flow and final execution. Watad supplied a team of ushers to show in guests, offered superb catering services, created a pleasing and inviting ambience with lovely a flower arrangement, ensured best security for the celebrity guest and attendees.
Celebrity collaboration
Watad has worked with celebrities and known figures from various fields for several of its projects. Watad’s team was confident of bringing on board Ms Raisi. The esteemed celebrity also endorsed Watad’s work ethics and agreed to grace the event with her presence.
Branding
Watad carried out branding at the venue to maximise the centre’s visual impact. It planned, designed and produced all branding material to the highest standards.
Extensive internal and external media coverage and PR
Watad successfully handled the entire Internal and external media campaign from development [Planning, Content, Artwork] to execution. It ensured that a detailed, factually correct and error-free press release was sent out to media outlets highlighting the medical centre’s USPs. Watad was the liaison with the local press ensuring that the ceremony received maximum coverage. For this Watad, engaged its own Photography and Videography team.
Social media campaigns
Watad leveraged the impact of social media influencers to reach a wider and younger audience.
Gifting
Watad’s emphasis on great gifts that create lasting memories saw it create customised gift for the chief guest and other invitees. Watad spared no effort in ensuring that the gifts were produced to the highest standard and yet, were cost-effective to the client.
Raffle draw
Watad organised and managed a raffle draw which kept the attendees engaged. Exciting prizes, also organised by Watad, went out to winners.
ClientBGR-OmanServicesCampaign planning and management, Artwork development, Social Media management, Brand activation, Engagement activities, Print production, Event coverage, Artist management, Venue management, Event managementYear2017