Activating a brand through ground activities is something Watad had always done, but doing it for a multi-brand sector that touches the daily lives of people was something new and exciting. Watad worked with TRA to celebrate an international event through different activities at their new HQ in a standard that suited the event and the venue.
Our roles:
EVENT PLANNING
Watad developed the overall theme and concept of the event, which was reflected in the layout and design of the exhibition area, the reception and the stage. Every detail was listed down. This checklist was adhered to while setting up the stage, the reception area and the AV system to ensure smooth flow of activities and provide a professionally done and welcoming ambience. Our team of ushers was deployed for dignitaries and visitors.
BANQUET DESIGN AND SET-UP
Watad’s banquet design and set-up reflected the fine taste of our client’s esteemed guests. Our team set out suitable banquet plans for VIPs as well as other guests.
INTERNAL MARKETING CAMPAIGN
Watad carried out a 360 degree internal marketing campaign, taking charge of drawing up a well-proven strategy and producing its content with related artwork.
VENUE BRANDING
Our client’s branding at the venue was strategically placed to garner maximum attention. We positioned branding material on pillars, floor stickers, VIP Hall, banners, water bottles, elevator and danglers.
INTERACTIVE ACTIVITIES
Watad created a social media selfie wall with props and supplied a made-to-order themed cake.
GIVEAWAYS
The giveaways that Watad planned and supplied were of refined taste and high quality, totally befitting to the international event. Watad designed, produced and supplied customized trophies for its client.
PRINT PRODUCTION
Watad designed and printed the event agenda, badges, brochures, certificates and invites.
ClientTelecommunications Regulatory AuthorityServicesStage design and installation, AV installation, Exhibition design and fabrication, Ambiance branding, Corporate gifts supply, Winners, participants, and sponsors trophies design and production, Chief guest trophy design and production, Cake design and supply, Engagement activities, Ushers supply, Event managementYear2015