Watad believes brands can be activated on the ground. This means we embody the brand at all physical touchpoints so that the audience can experience it. An example to that is what we did with Nama Group in one of its flagship events.
Watad’s role was:
Event participation management
Watad managed all the needs of Nama Group for its participation in the conference. We designed, fabricated and installed Nama Group’s exhibition stall and dismantled it post-event.
We supplied all accessories needed during the exhibition besides taking care of the fresh flower arrangements.
AV setup and technical support
Watad provided superior AV services at the stall.
Internal marketing campaign development
Watad’s content team planned an internal marketing content strategy, created the content and delivered related artwork with printing.
Mobile game
Watad designed and developed a themed mobile game especially for this event.
Event coverage
The Watad team documented every detail of Nama Group’s participation through photographs and videos.
ClientNama GroupServicesExhibition stand design and fabrication, AV installation, Campaign development, Event coverage, Participation management, Year2015